Live website intelligence
Utopia.de: Der Ort für Nachhaltigkeit - seit 2007
Einfache Tipps, aktuelle News, fundierte Ratgeber, kompetente Kaufberatung – alles Wichtige für ein nachhaltiges Leben.
Last refresh
Updated 38d ago
Analyst read
Professional
15/100 trustLifestyleStale snapshot
Detected stack
WordPress
Quick read
How to read utopia.de quickly
utopia.de looks like lifestyle. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
28/56 fields populated (50%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Utopia.de is a German-language digital media platform focused on sustainable living, founded in 2007. It provides news, practical tips, buying guides, and advice for eco-conscious consumers. The site operates on a freemium model where users can either accept personalized advertising and tracking or pay €3.99/month for an ad-free, tracking-free experience via 'contenpass' subscription.
Business ModelFreemium Media / Subscription Journalism with Privacy-First Alternative
Target AudienceEnvironmentally conscious German-speaking consumers seeking practical guidance for sustainable living, typically urban, educated, and values-driven demographics aged 25-55
Classification
CategoryLifestyle
Sub-CategoryGreen Living & Sustainability
sustainabilityenvironmentgreen-livingnewsconsumer-adviceeco-friendlygerman-mediasubscription-modelprivacy-focusedgdpr-compliant
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
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Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial / News Media
VibeTrustworthy but Intrusive
UI Score6/100
Detected Logo TextUTOPIA
IAB Taxonomy
IAB CategoryLifestyle
IAB Sub-CategoryGreen Living & Sustainability
Confidence92%
sustainabilityenvironmentgreen-livingnewsconsumer-adviceeco-friendlygerman-mediasubscription-modelprivacy-focusedgdpr-compliant
Business Insights
Business Model
Freemium Media / Subscription Journalism with Privacy-First Alternative model detected
Trust Level
Low trust with 15/100 score
Audience
Environmentally conscious German-speaking consumers seeking practical guidance for sustainable living, typically urban, educated, and values-driven demographics aged 25-55
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