Quick read
How to read vanguard.com quickly
vanguard.com looks like personal finance. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 59/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
33/62 fields populated (53%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 2/5files: 2/3traffic: 0/16radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Vanguard is a leading investment management company offering mutual funds, ETFs, retirement plans (401k, IRA), and financial advisory services to individual and institutional investors. Known for low-cost index funds and client-owned structure.
Business ModelFinancial Services / Asset Management
Target AudienceIndividual investors, retirement plan participants, financial professionals, plan sponsors, and institutional clients seeking long-term investment solutions
Classification
CategoryPersonal Finance
Sub-CategoryInvesting
mutual fundsretirement planning401kIRAETFinvestment managementfinancial serviceswealth management
Trust & Risk
Trust Assessment
Trust Score59/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate Editorial
VibeTrustworthy, Established, Professional
UI Score8/100
Detected Logo TextVanguard
IAB Taxonomy
IAB CategoryPersonal Finance
IAB Sub-CategoryInvesting
Confidence98%
mutual fundsretirement planning401kIRAETFinvestment managementfinancial serviceswealth management
Business Insights
Business Model
Financial Services / Asset Management model detected
Trust Level
Medium trust with 59/100 score
Audience
Individual investors, retirement plan participants, financial professionals, plan sponsors, and institutional clients seeking long-term investment solutions
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Personal Finance sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Investing sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Alternatives
Open vanguard.com alternatives
Review similar domains ranked by category, audience, technology overlap, and match reasons.