Live website intelligence
Forsíða - Vísir
Á Vísi er hægt að lesa fréttir, skoða brot úr dagskrá Stöðvar 2, Bylgjunnar, FM957 og X977. Fréttir, sjónvarp, útvarp, fasteignir, atvinna, ...
Last refresh
Updated 52d ago
Analyst read
Professional
5/100 trustNews & PoliticsStale snapshot
Detected stack
Cloudflare
Quick read
How to read visir.is quickly
visir.is looks like news & politics. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
32/56 fields populated (57%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 4/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 4/6
Missing: whois.registrar, whois.expiresAt
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Vísir.is is a major Icelandic online news portal and media platform owned by Sýn, offering news coverage, TV and radio content from Stöð 2, Bylgjan, FM957 and X977. It serves as a comprehensive digital destination for Icelandic current affairs, sports, entertainment, real estate, and job listings.
Business ModelMedia/Publishing - Digital News Platform with integrated broadcast media content
Target AudienceIcelandic-speaking general public seeking domestic and international news, with broad demographic appeal including news consumers, sports fans, entertainment viewers, and job/real estate seekers
Classification
CategoryNews & Politics
Sub-CategoryGeneral News
icelandic-newsmediajournalismtelevisionradiolocal-newsentertainmentsports
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleEditorial
VibeTrustworthy, Professional, Established
UI Score7/100
Detected Logo TextVísir
IAB Taxonomy
IAB CategoryNews & Politics
IAB Sub-CategoryGeneral News
Confidence98%
icelandic-newsmediajournalismtelevisionradiolocal-newsentertainmentsports
Business Insights
Business Model
Media/Publishing - Digital News Platform with integrated broadcast media content model detected
Trust Level
Low trust with 5/100 score
Audience
Icelandic-speaking general public seeking domestic and international news, with broad demographic appeal including news consumers, sports fans, entertainment viewers, and job/real estate seekers
Keep exploring
Keep exploring from this report
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