Quick read
How to read wayfair.com quickly
wayfair.com looks like home & garden. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 59/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/62 fields populated (55%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/16radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Wayfair is a major American e-commerce company specializing in furniture and home goods. This screenshot shows their bot protection/captcha screen (powered by PerimeterX) that appears when suspicious traffic is detected.
Business ModelE-commerce marketplace connecting customers with home goods suppliers
Target AudienceHomeowners, renters, interior designers, and consumers seeking furniture and home decor products online
Classification
CategoryHome & Garden
Sub-CategoryFurniture
e-commercefurniturehome-decorcaptchabot-protectionwayfair
Trust & Risk
Trust Assessment
Trust Score59/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
appnexus.comopenx.comrubiconproject.comgoogle.comtriplelift.comliveintent.comindexexchange.commedia.netdistrictm.iosharethrough.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleMinimalist
VibeNeutral, Functional
UI Score6/100
IAB Taxonomy
IAB CategoryHome & Garden
IAB Sub-CategoryFurniture
Confidence85%
e-commercefurniturehome-decorcaptchabot-protectionwayfair
Business Insights
Business Model
E-commerce marketplace connecting customers with home goods suppliers model detected
Trust Level
Medium trust with 59/100 score
Audience
Homeowners, renters, interior designers, and consumers seeking furniture and home decor products online
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Home & Garden sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Furniture sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Alternatives
Open wayfair.com alternatives
Review similar domains ranked by category, audience, technology overlap, and match reasons.