Live website intelligence
Denver Westword | The Leading Independent News Source in Denver, Colorado
Original reporting and compelling writing on local news, restaurants, arts and culture have made Denver Westword a vital resource since 1977.
Last refresh
Updated 55d ago
Analyst read
Professional
15/100 trustNews & WeatherStale snapshot
Detected stack
WordPress
Quick read
How to read westword.com quickly
westword.com looks like news & weather. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Denver Westword is an alternative weekly newspaper and digital publication serving the Denver, Colorado metro area since 1977. It provides original reporting on local news, politics, food and dining, arts and culture, music, and cannabis. The publication operates as an independent news source with both free content and reader-supported membership options.
Business ModelMedia/Publishing - Alternative Weekly (Digital + Print)
Target AudienceDenver metro area residents aged 25-54, culturally engaged locals interested in progressive viewpoints, food enthusiasts, music fans, cannabis consumers, and those seeking alternative perspectives on local news and events
Classification
CategoryNews & Weather
Sub-CategoryLocal News
local newsdenveralternative weeklyarts and culturerestaurantscannabiseventsinvestigative journalism
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
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Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial/Newsroom
VibeEdgy, Urban, Established, Community-focused
UI Score7/100
Detected Logo TextWestword
IAB Taxonomy
IAB CategoryNews & Weather
IAB Sub-CategoryLocal News
Confidence95%
local newsdenveralternative weeklyarts and culturerestaurantscannabiseventsinvestigative journalism
Business Insights
Business Model
Media/Publishing - Alternative Weekly (Digital + Print) model detected
Trust Level
Low trust with 15/100 score
Audience
Denver metro area residents aged 25-54, culturally engaged locals interested in progressive viewpoints, food enthusiasts, music fans, cannabis consumers, and those seeking alternative perspectives on local news and events
Keep exploring
Keep exploring from this report
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Move from this single report into the broader market cluster.
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Use the topic route when audience and editorial intent matter more than category.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
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