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Live website intelligence

whyy.org

WHYY | Public Media for Pennsylvania, Delaware, New Jersey

WHYY is the leading public media organization in the Philadelphia Region, including Delaware, New Jersey, Pennsylvania and beyond. Access us on television, radio, podcasts, streaming and in the community.

Last refresh

Updated 56d ago

Analyst read

Professional

5/100 trustNews & WeatherStale snapshot

Detected stack

WordPress

Quick read

How to read whyy.org quickly

whyy.org looks like news & weather. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include WordPress.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

WHYY is a public media organization serving the Philadelphia region (Pennsylvania, Delaware, New Jersey) through television, radio, podcasts, and digital content. It is an NPR and PBS affiliate providing local and national news, educational programming, and community engagement.

Business ModelNonprofit Media / Public Broadcasting
Target AudienceResidents of Philadelphia metropolitan area and surrounding regions seeking local news, educational content, and public media programming; donors and members supporting public journalism

Classification

CategoryNews & Weather
Sub-CategoryLocal News
public mediaradiotelevisionpodcastsphiladelphialocal newsnonprofitjournalismnpr affiliateeducation

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

whyy.orgnextmillennium.ioadmagnetix.iogoogle.comaps.amazon.compubmatic.comdistrictm.ioopenx.comyldbt.comcoxmt.comrubiconproject.comthemediagrid.comsmartadserver.comimprovedigital.comappnexus.comindexexchange.com33across.comyahoo.comtriplelift.comconversantmedia.comcontextweb.comvideo.unrulymedia.comloopme.comsupply.colossusssp.comyieldmo.comonetag.com152media.infosovrn.comlijit.comkrushmedia.comgumgum.comadmedia.comadmanmedia.comundertone.comteads.tvcriteo.comonlinemediasolutions.comamxrtb.comonomagic.comaudienciad.comgetmediamx.comadvibe.medialimpid.tvmedia.netadyoulike.comconnatix.comrisecodes.comsmaato.comgannett.com

Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleEditorial
VibeTrustworthy, Professional, Community-focused
UI Score7/100
Detected Logo TextWHYY

IAB Taxonomy

IAB CategoryNews & Weather
IAB Sub-CategoryLocal News
Confidence95%
public mediaradiotelevisionpodcastsphiladelphialocal newsnonprofitjournalismnpr affiliateeducation

Business Insights

Business Model

Nonprofit Media / Public Broadcasting model detected

Trust Level

Low trust with 5/100 score

Audience

Residents of Philadelphia metropolitan area and surrounding regions seeking local news, educational content, and public media programming; donors and members supporting public journalism

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