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Screenshot of wpr.org

Live website intelligence

wpr.org

WPR - News, Music & Local Stories

Independent journalism, music, and stories from across Wisconsin.

Last refresh

Updated 58d ago

Analyst read

Professional

5/100 trustNews & WeatherStale snapshot

Detected stack

ReactWordPress

Quick read

How to read wpr.org quickly

wpr.org looks like news & weather. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include React, WordPress.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Wisconsin Public Radio (WPR) is a nonprofit public media organization providing independent journalism, music programming, and local storytelling serving Wisconsin audiences. Operates as an NPR affiliate with member-supported funding model.

Business ModelNonprofit Public Media / Membership
Target AudienceWisconsin residents seeking local news, cultural content, and public radio programming; educated adults interested in independent journalism and classical/contemporary music

Classification

CategoryNews & Weather
Sub-CategoryLocal News
public radiowisconsinlocal newsjournalismnonprofit mediaregional newsnpr affiliate

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleEditorial
VibeTrustworthy, Professional, Community-focused
UI Score8/100
Detected Logo TextWISCONSIN PUBLIC RADIO

IAB Taxonomy

IAB CategoryNews & Weather
IAB Sub-CategoryLocal News
Confidence95%
public radiowisconsinlocal newsjournalismnonprofit mediaregional newsnpr affiliate

Business Insights

Business Model

Nonprofit Public Media / Membership model detected

Trust Level

Low trust with 5/100 score

Audience

Wisconsin residents seeking local news, cultural content, and public radio programming; educated adults interested in independent journalism and classical/contemporary music

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.