Quick read
How to read xiaohongshu.com quickly
xiaohongshu.com looks like social media. Traffic signals point to roughly 126.8M monthly visits. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 9/10radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 9/10
Missing: trafficSources
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#136
Top 1k
Country Rank
#7
China
Total Visits
126.82M
Monthly
Avg. Duration
00:13:12
Pages per Visit
22.72
Bounce Rate
23.62%
Domain Information
Domain Age
14.3 years
Rank Tier
Top 1k
Top Regions
1China#156
0.83%
2Hong Kong#344
0.05%
3United States#840
0.04%
4Malaysia#458
0.02%
5Taiwan#158
0.01%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | 小红书 | 1.54M | $0.00 |
| 2 | xiaohongshu | 290.43K | $1.26 |
| 3 | xhs | 208.48K | $1.00 |
| 4 | 小红书网页版 | 80.84K | $0.00 |
| 5 | rednote | 236.47K | $1.13 |
Whois
Registrar
DNSPod, Inc.
Created At
Nov 25, 2011, 03:16 AM
Updated At
Dec 05, 2023, 10:43 AM
Expires At
Nov 25, 2033, 03:16 AM
Nameservers
NS3.DNSV5.COMNS4.DNSV5.COM
Status
active
Keep exploring
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