Quick read
How to read xumo.com quickly
xumo.com looks like entertainment. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Xumo is a streaming platform and device company offering free ad-supported streaming TV (FAST), on-demand content, and streaming hardware. Backed by Comcast and Charter, it provides access to live channels and popular streaming apps through Xumo TV, Xumo Stream Box, and the Xumo Play app.
Business ModelFreemium Streaming Platform / Hardware Ecosystem (FAST + AVOD + Device Sales)
Target AudienceCord-cutters and budget-conscious consumers seeking free or low-cost streaming alternatives to traditional cable TV
Classification
CategoryEntertainment
Sub-CategoryStreaming Services
streamingottvideo-on-demandlive-tvsmart-tvcomcastcharterpeacockconnected-tv
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
33across.com365fitnesshub.tvadform.comadipolo.comadipolosolutions.comadtelligent.comadvertising.comaniview.comanoki.aianyclip.comapplovin.comappnexus.comaps.amazon.combeachfront.comblis.combrightmountainmedia.comc360.comconnatix.comcontextweb.comconversantmedia.comcriteo.comdauup.comelementaltv.ioemxdgt.comfasttvltd.comfreewheel.tvgannett.comglewed.tvgmana-ads.comgoldbach-germany.degoogle.comgroupm.comgumgum.comhcodemedia.comimds.tvindexexchange.comindicue.cominfolinks.cominmobi.comitn-digital.cominsticator.comiqzone.comkargo.comkrushmedia.comlgads.tvlijit.comlkqd.netlunamedia.iomedia.netmediafuse.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleModern Corporate
VibePolished, Accessible, Tech-forward
UI Score8/100
Detected Logo Textxumo
IAB Taxonomy
IAB CategoryEntertainment
IAB Sub-CategoryStreaming Services
Confidence95%
streamingottvideo-on-demandlive-tvsmart-tvcomcastcharterpeacockconnected-tv
Business Insights
Business Model
Freemium Streaming Platform / Hardware Ecosystem (FAST + AVOD + Device Sales) model detected
Trust Level
Low trust with 5/100 score
Audience
Cord-cutters and budget-conscious consumers seeking free or low-cost streaming alternatives to traditional cable TV
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Entertainment sites
Move from this single report into the broader market cluster.
Browse Streaming Services sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
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