Live website intelligence
Yahoo | Mail, Weather, Search, Politics, News, Finance, Sports & Videos
Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!
Last refresh
Updated 41d ago
Analyst read
Professional
#15 global rank5/100 trustNews & WeatherStale snapshot
Detected stack
React
Quick read
How to read yahoo.com quickly
yahoo.com looks like news & weather. Traffic signals point to roughly 2859.1M monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
51/56 fields populated (91%)
Providers with missing fields
publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Yahoo is a web services provider and news aggregator offering email, search, finance, sports, news, and entertainment content. It serves as a digital media portal monetized through advertising.
Business ModelMedia/Advertising
Target AudienceGeneral internet users seeking news, email, financial information, and entertainment content; broad demographic appeal with focus on US market
Classification
CategoryNews & Weather
Sub-CategoryNews
portalnewsemailsearchfinancesportsmediaaggregator
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
Yahoo! Inc.Media.Net Advertising FZ-LLC
Advertiser IDs
AR05451431427071541249AR08194567390520934401
Ad Count2
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtFound
Ad Systems
yahooinc.comgoogle.comyahoo.com33across.comtriplelift.comappnexus.comvideo.unrulymedia.comconversantmedia.compubmatic.comrubiconproject.comopenx.comcontextweb.comadyoulike.comloopme.comindexexchange.comblockthrough.comamxrtb.comlijit.comsmartadserver.comthemediagrid.cominsticator.comsharethrough.comrisecodes.com152media.infosnigelweb.comyieldmo.comadform.commedia.netimprovedigital.comxandr.comtrustedstack.comonetag.comadswizz.comaps.amazon.commediago.iossp.cadent.comrhythmone.comsmaato.comsonobi.comspotx.tvspotxchange.comtelaria.comtremorhub.comcondenast.comcriteo.comdisney.comemxdgt.comgumgum.comadmanmedia.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeTrustworthy
UI Score7/100
Detected Logo Textyahoo!
IAB Taxonomy
IAB CategoryNews & Weather
IAB Sub-CategoryNews
Confidence98%
portalnewsemailsearchfinancesportsmediaaggregator
Business Insights
Business Model
Media/Advertising model detected
Trust Level
Low trust with 5/100 score
Audience
General internet users seeking news, email, financial information, and entertainment content; broad demographic appeal with focus on US market
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse News & Weather sites
Move from this single report into the broader market cluster.
Browse News sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to yahoo.com.
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