Live website intelligence
Сайт За рулем www.zr.ru - Статьи, новости, тесты, обзоры, обсуждения на форуме, фото, видео
Официальный сайт журнала «За рулем». Ежедневные автомобильные новости и статьи, тесты, характеристики и подбор машин. — сайт «За рулем»
Last refresh
Updated 45d ago
Analyst read
Professional
15/100 trustAutomotiveStale snapshot
Detected stack
Cloudflare
Quick read
How to read zr.ru quickly
zr.ru looks like automotive. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
28/56 fields populated (50%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Leading Russian automotive media outlet and magazine providing daily car news, reviews, test drives, vehicle specifications, and car selection tools. Established print publication with strong digital presence.
Business ModelMedia/Publishing
Target AudienceCar owners, prospective car buyers, automotive enthusiasts, and general consumers interested in vehicle news and reviews in Russia
Classification
CategoryAutomotive
Sub-CategoryAuto Buying & Selling
automotivecar reviewsauto newstest drivescar magazinerussian mediavehicle comparison
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
google.combetweendigital.combuzzoola.commox.tvfreewheel.tvsmartadserver.comcontextweb.compubmatic.comrubiconproject.comopenx.comsovrn.comappnexus.comvideonow.ruadform.comchocolateplatform.comvdopia.comrhythmone.comlijit.comgumgum.comviads.coadtech.comadvertising.comaol.comaolcloud.netindexexchange.comdistrictm.ioteads.tvgroundtruth.comloopme.comemxdgt.comgenieesspv.jpspringserve.comtremorhub.comspotx.tvspotxchange.combtrll.comrtbhouse.comadmixer.netsmartyads.comconnectad.io33across.comadvangelists.comaps.amazon.comyldbt.combidtellect.comcriteo.comlkqd.comlkqd.netoutbrain.comrevcontent.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeProfessional
UI Score7/100
Detected Logo TextЗарулем
IAB Taxonomy
IAB CategoryAutomotive
IAB Sub-CategoryAuto Buying & Selling
Confidence95%
automotivecar reviewsauto newstest drivescar magazinerussian mediavehicle comparison
Business Insights
Business Model
Media/Publishing model detected
Trust Level
Low trust with 15/100 score
Audience
Car owners, prospective car buyers, automotive enthusiasts, and general consumers interested in vehicle news and reviews in Russia
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.