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Home | 1ST
1ST is reinventing the sport of Thoroughbred horse racing, while achieving a world-class level of safety for horses and riders. We provide a unique and fully engaging entertainment experience for our guests and online wagerers.
Last refresh
Updated 2d ago
Analyst read
Professional
#110.1K global rank38/100 trustSports
Detected stack
React
Quick read
How to read 1st.com quickly
1st.com looks like sports. Traffic signals point to roughly 561.9K monthly visits. Current AI trust scoring is 38/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Start here before opening deeper tabs
This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.
- Use the SEO card to judge structure quality.
- Use traffic and rank signals to estimate market weight.
- Use business and trust modules before outreach or partnership decisions.
SEO Overview
H1 Tags5
H2 Tags12
Internal Links4
External Links14
Images16
DNS & Infrastructure
DNS ProviderGoogle
Mail (MX)10 1st-com.mail.protection.outlook.com
NS Records4 records
TXT Records15 records
Traffic Stats
Monthly Visits561.9K
Bounce Rate60.00%
Avg Visit Duration2m 15.75s
Pages per Visit2.0
Top CountryUS
Global Rank#110.1K
Country Rank#21.6K
Domain Age30.0 years
Taxonomy
IAB CategorySports
IAB Sub-CategoryHorse Racing
Confidence93%
thoroughbred racingsports bettingwageringracetrack venuesentertainment
Technical Files
robots.txtFound
sitemap.xmlFound
AI Analysis
Summary1ST operates and promotes Thoroughbred horse racing experiences, combining live racing venues with online wagering and safety-focused operations.
Business ModelSports Entertainment & Betting
Trust Score38/100
SentimentProfessional
Publisher / Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
Visual / Brand
Dominant Color#100100100
Color Palette
StorageR2
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Sports sites
Move from this single report into the broader market cluster.
Browse Horse Racing sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
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