Live website intelligence
Home | 1ST
1ST is reinventing the sport of Thoroughbred horse racing, while achieving a world-class level of safety for horses and riders. We provide a unique and fully engaging entertainment experience for our guests and online wagerers.
Last refresh
Updated 2d ago
Analyst read
Professional
#110.1K global rank38/100 trustSports
Detected stack
React
Quick read
How to read 1st.com quickly
1st.com looks like sports. Traffic signals point to roughly 561.9K monthly visits. Current AI trust scoring is 38/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#110.1K
Global
Country Rank
#21.6K
US
Total Visits
561.90K
Monthly
Avg. Duration
00:02:16
Pages per Visit
2.03
Bounce Rate
60.00%
Domain Information
Domain Age
30.0 years
Rank Tier
Global
Traffic Sources
Direct
77.00%
Referrals
11.00%
Search
9.00%
Social
2.00%
Mail
0.00%
Paid Referrals
0.00%
Top Regions
1US#840
0.97%
2VE#862
0.01%
3CA#124
0.00%
4BR#76
0.00%
5MX#484
0.00%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | 1st technology | 370 | $0.00 |
| 2 | how old do you have to be to bet a horse race in kansas | 260 | $0.00 |
| 3 | xpressbet.com login | 1.31K | $0.00 |
| 4 | stronach group veterinarian jobs | 210 | $0.00 |
| 5 | 1/st | 60 | $0.00 |
Whois
Registrar
Tucows Domains Inc.
Created At
Mar 13, 1996, 05:00 AM
Updated At
Feb 13, 2026, 05:20 AM
Expires At
Mar 14, 2027, 04:00 AM
Nameservers
NS-108.AWSDNS-13.COMNS-1307.AWSDNS-35.ORGNS-1547.AWSDNS-01.CO.UKNS-687.AWSDNS-21.NET
Status
client transfer prohibitedclient update prohibited
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
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