Live website intelligence
Gay, Lesbian, Bisexual, Transgender, Queer News & Politics
The Advocate is the world’s leading source of LGBT news and information capturing the political and cultural conversations of the community through award-winning journalism, compelling photography and video, and vital commentary for over 50 years.
Last refresh
Updated 8d ago
Analyst read
Professional
#34.4K global rank5/100 trustNews & PoliticsStale snapshot
Detected stack
Unknown
Quick read
How to read advocate.com quickly
advocate.com looks like news & politics. Traffic signals point to roughly 1.6M monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
The Advocate is a long-established LGBTQ+ news media outlet providing award-winning journalism, photography, video, and commentary on political and cultural issues affecting the LGBTQ+ community for over 50 years.
Business ModelMedia/Publishing (Digital + Print Magazine)
Target AudienceLGBTQ+ individuals, allies, advocates, and those interested in queer news, politics, culture, and civil rights
Classification
CategoryNews & Politics
Sub-CategoryLGBTQ+ News
LGBTQ+newspoliticsjournalismadvocacymediamagazine
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
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Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeProfessional, Authoritative, Community-focused
UI Score7/100
Detected Logo TextADVOCATE
IAB Taxonomy
IAB CategoryNews & Politics
IAB Sub-CategoryLGBTQ+ News
Confidence98%
LGBTQ+newspoliticsjournalismadvocacymediamagazine
Business Insights
Business Model
Media/Publishing (Digital + Print Magazine) model detected
Trust Level
Low trust with 5/100 score
Audience
LGBTQ+ individuals, allies, advocates, and those interested in queer news, politics, culture, and civil rights
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