Live website intelligence
AMP New Zealand | KiwiSaver, insurance and investments
A little help goes a long way, and while many of us seek guidance from family and friends, when it comes to money matters, it pays to talk to a specialist. Whatever you
Last refresh
Updated 15d ago
Analyst read
Professional
#157.5K global rank5/100 trustPersonal FinanceStale snapshot
Detected stack
Unknown
Quick read
How to read amp.co.nz quickly
amp.co.nz looks like personal finance. Traffic signals point to roughly 209.4K monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
publisher: 3/5files: 2/3whois: 0/6radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#157.5K
Global
Country Rank
#651
NZ
Total Visits
209.43K
Monthly
Avg. Duration
00:02:15
Pages per Visit
5.25
Bounce Rate
32.00%
Domain Information
Rank Tier
Global
Traffic Sources
Search
47.00%
Direct
44.00%
Referrals
7.00%
Social
1.00%
Paid Referrals
1.00%
Mail
0.00%
Top Regions
1NZ#554
0.93%
2AU#36
0.03%
3US#840
0.02%
4GB#826
0.01%
5PK#586
0.00%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | amp | 204.15K | $1.29 |
| 2 | amp kiwisaver login | 1.05K | $0.18 |
| 3 | state insurance | 20.51K | $3.40 |
| 4 | aa insurance | 52.12K | $1.75 |
| 5 | amp login | 5.67K | $2.55 |
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Personal Finance sites
Move from this single report into the broader market cluster.
Browse Investing sites
Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to amp.co.nz.
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