Live website intelligence
Pet Insurance | 38k+ 5* Reviews on Trustpilot | Animal Friends
Multi-award winning, affordable pet insurance created to support animal welfare. Trusted to insure over 1 million dogs, cats, and horses - get a quote now!
Last refresh
Updated 3d ago
Analyst read
Professional
#85.2K global rank5/100 trustPersonal Finance
Detected stack
Cloudflare
Quick read
How to read animalfriends.co.uk quickly
animalfriends.co.uk looks like personal finance. Traffic signals point to roughly 460.2K monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Start here before opening deeper tabs
This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.
- Use the SEO card to judge structure quality.
- Use traffic and rank signals to estimate market weight.
- Use business and trust modules before outreach or partnership decisions.
SEO Overview
H1 Tags1
H2 Tags6
Internal Links158
External Links30
Images23
DNS & Infrastructure
DNS ProviderGoogle
Mail (MX)10 eu-smtp-inbound-1.mimecast.com
10 eu-smtp-inbound-2.mimecast.com
NS Records4 records
TXT Records11 records
Traffic Stats
Monthly Visits460.2K
Bounce Rate41.00%
Avg Visit Duration2m 9.199999999999989s
Pages per Visit5.0
Top CountryGB
Global Rank#85.2K
Country Rank#3.5K
Domain Age26.8 years
Taxonomy
IAB CategoryPersonal Finance
IAB Sub-CategoryInsurance
Confidence95%
pet insuranceanimal welfaredog insurancecat insurancehorse insuranceUK insurancecharitynon-profit partnership
Technical Files
robots.txtFound
sitemap.xmlMissing
AI Analysis
SummaryAnimal Friends is a UK-based pet insurance provider that combines commercial insurance services with animal welfare mission. They offer insurance policies for dogs, cats, and horses, with profits supporting animal welfare charities. The company emphasizes affordability, multi-award winning service, and has insured over 1 million pets.
Business ModelInsurance (B2C) with Social Enterprise/Charity component
Trust Score5/100
SentimentProfessional
Publisher / Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
Visual / Brand
Dominant Color#100100100
Color Palette
StorageR2
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Personal Finance sites
Move from this single report into the broader market cluster.
Browse Insurance sites
Use the topic route when audience and editorial intent matter more than category.
Browse Cloudflare websites
Pivot from one domain into a stack-based discovery path.
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