Live website intelligence
Pet Insurance | 38k+ 5* Reviews on Trustpilot | Animal Friends
Multi-award winning, affordable pet insurance created to support animal welfare. Trusted to insure over 1 million dogs, cats, and horses - get a quote now!
Last refresh
Updated 6d ago
Analyst read
Professional
#85.2K global rank5/100 trustPersonal Finance
Detected stack
Cloudflare
Quick read
How to read animalfriends.co.uk quickly
animalfriends.co.uk looks like personal finance. Traffic signals point to roughly 460.2K monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#85.2K
Top 100k
Country Rank
#3.5K
GB
Total Visits
460.19K
Monthly
Avg. Duration
00:02:09
Pages per Visit
5.00
Bounce Rate
41.00%
Domain Information
Domain Age
26.8 years
Rank Tier
Top 100k
Traffic Sources
Search
51.00%
Direct
38.00%
Referrals
8.00%
Social
2.00%
Paid Referrals
1.00%
Mail
0.00%
Top Regions
1GB#826
0.81%
2US#840
0.05%
3IN#356
0.02%
4IE#372
0.02%
5CA#124
0.01%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | animal friends | 13.46K | $2.26 |
| 2 | animal friends pawtal log in | 1.70K | $0.00 |
| 3 | animal friends pet insurance | 1.96K | $3.82 |
| 4 | pet insurance | 79.88K | $16.46 |
| 5 | petplan | 15.12K | $3.52 |
Whois
Registrar
GoDaddy Corporate Domains LLC
Created At
Apr 27, 1999, 10:56 PM
Updated At
Jan 14, 2026, 05:07 PM
Expires At
Apr 27, 2027, 10:56 PM
Nameservers
ns1-01.azure-dns.com.ns2-01.azure-dns.net.ns3-01.azure-dns.org.ns4-01.azure-dns.info.
Status
client transfer prohibited
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.