Live site data
Counter: The Leader of the Clean Beauty Revolution
Discover Counter, leading the standard of clean beauty. Shop our high performing, safer skincare & cosmetics products. Proven results. Do beauty better.
Last refresh
Updated 11d ago
Analyst read
Professional
5/100 trustStyle & FashionStale snapshot
Detected stack
WordPressShopify
Quick read
How to read beautycounter.com quickly
beautycounter.com looks like style & fashion. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include WordPress, Shopify.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
35/56 fields populated (63%)
1 health alerts11 providers
Providers with missing fields
ads: 3/5publisher: 2/5files: 2/3traffic: 0/10radar: 0/4ai: 6/7
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Counter is a direct retailer specializing in high-performance skincare and cosmetics, positioning itself as a leader in the 'clean beauty' market with a focus on safety and ingredient transparency.
Business ModelE-commerce / D2C
Target AudienceHealth-conscious consumers, primarily women, seeking safer, high-quality alternatives to traditional makeup and skincare products.
Classification
CategoryStyle & Fashion
Sub-CategoryBeauty
Clean BeautySkincareCosmeticsE-commerceHealth & Wellness
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
IAB Taxonomy
IAB CategoryStyle & Fashion
IAB Sub-CategoryBeauty
Confidence95%
Clean BeautySkincareCosmeticsE-commerceHealth & Wellness
Business Insights
Business Model
E-commerce / D2C model detected
Trust Level
Low trust with 5/100 score
Audience
Health-conscious consumers, primarily women, seeking safer, high-quality alternatives to traditional makeup and skincare products.
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Style & Fashion sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Beauty sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Related technology
Browse Shopify websites
Pivot from one domain into a stack-based discovery path.