Quick read
How to read comparethemarket.com quickly
comparethemarket.com looks like finance. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 54/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
33/62 fields populated (53%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 2/5files: 2/3traffic: 0/16radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
Why this module matters
Start here before opening deeper tabs
This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.
- Use the SEO card to judge structure quality.
- Use traffic and rank signals to estimate market weight.
- Use business and trust modules before outreach or partnership decisions.
SEO Overview
H1 Tags1
H2 Tags3
Internal Links0
External Links0
Images0
DNS & Infrastructure
DNS ProviderGoogle
Mail (MX)10 primary.emea.email.fireeyecloud.com
20 alt1.emea.email.fireeyecloud.com
30 alt2.emea.email.fireeyecloud.com
40 alt3.emea.email.fireeyecloud.com
NS Records4 records
TXT Records26 records
Traffic Stats
Domain Age21.4 years
Taxonomy
IAB CategoryFinance
IAB Sub-CategoryInsurance
Confidence95%
price comparisoninsurancefinancial servicesukcloudflaresecurity block
Technical Files
robots.txtMissing
sitemap.xmlMissing
AI Analysis
SummaryCompare The Market is a UK-based price comparison website that allows consumers to compare insurance products (car, home, life, pet, travel) as well as energy, broadband, and other financial services. The company is famous for its 'Meerkat' marketing campaign and offers rewards to customers who purchase through their platform.
Business ModelAffiliate/Aggregator - earns commission from providers when users purchase products through their comparison platform
Trust Score54/100
SentimentProfessional
Publisher / Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
Visual / Brand
Dominant Color#f0f0f0
Color Palette
StorageR2
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Finance sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Insurance sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse Cloudflare websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Alternatives
Open comparethemarket.com alternatives
Review similar domains ranked by category, audience, technology overlap, and match reasons.