Quick read
comparethemarket.com looks like finance. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 54/100.
What to do next
33/62 fields populated (53%)
Providers with missing fields
Provider health alerts
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 2/5
Missing: adSystems, directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/16
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, dataYear, dataMonth, isStale, dataAgeDays, snapshotDate, cachedAt, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
These metrics help you decide whether a site is structured clearly enough for search and users. Strong heading, linking, and technical file patterns usually indicate better discoverability.
robots.txt
File not found
sitemap.xml
Sitemap not found
Single H1 Tag
Page has exactly one H1
Meta Description
Meta description present
Keep exploring
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Finance sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Insurance sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse Cloudflare websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Alternatives
Open comparethemarket.com alternatives
Review similar domains ranked by category, audience, technology overlap, and match reasons.
Use alternatives when this report is the start of a shortlist.
Comparison
Compare similar domains
Choose an alternative and move into a side-by-side comparison from the alternatives path.
Use compare pages once you have two candidate domains.
