Live site data
ForMotiv | Behavioral Analytics for Insurance
Behavioral Analytics in insurance is used to predict intent and help increase conversions while reducing premium leakage.
Last refresh
Updated 30d ago
Analyst read
Professional
64/100 trustTechnology & ComputingStale snapshot
Detected stack
WordPress
Quick read
How to read formotiv.com quickly
formotiv.com looks like technology & computing. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 64/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
33/62 fields populated (53%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 2/5files: 2/3traffic: 0/16radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
Why this module matters
Start here before opening deeper tabs
This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.
- Use the SEO card to judge structure quality.
- Use traffic and rank signals to estimate market weight.
- Use business and trust modules before outreach or partnership decisions.
SEO Overview
H1 Tags1
H2 Tags49
Internal Links0
External Links98
Images39
DNS & Infrastructure
DNS ProviderGoogle
Mail (MX)1 aspmx.l.google.com
10 alt3.aspmx.l.google.com
10 alt4.aspmx.l.google.com
5 alt1.aspmx.l.google.com
5 alt2.aspmx.l.google.com
NS Records4 records
TXT Records5 records
Traffic Stats
Domain Age9.8 years
Taxonomy
IAB CategoryTechnology & Computing
IAB Sub-CategorySoftware
Confidence92%
behavioral analyticsinsurance technologyfraud detectioninsurtechSaaSrisk managementUX optimizationdigital insurance
Technical Files
robots.txtFound
sitemap.xmlFound
AI Analysis
SummaryForMotiv provides behavioral analytics software for insurance companies to predict customer intent, increase conversions, prevent fraud, and reduce underwriting leakage by analyzing digital insurance application behavior.
Business ModelSaaS (B2B Enterprise)
Trust Score64/100
SentimentProfessional
Publisher / Monetization
ads.txtFound
Monetization Signals
has_ads_txthas_ad_systems
Visual / Brand
Dominant Color#104070
Color Palette
StorageR2
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Technology & Computing sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Software sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Alternatives
Open formotiv.com alternatives
Review similar domains ranked by category, audience, technology overlap, and match reasons.