Live website intelligence
Roku
Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
Last refresh
Updated 28d ago
Analyst read
Professional
#1.4K global rank5/100 trustConsumer ElectronicsStale snapshot
Detected stack
ReactWordPressCloudflare
Quick read
How to read roku.com quickly
roku.com looks like consumer electronics. Traffic signals point to roughly 31.7M monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 9/10radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 9/10
Missing: trafficSources
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Roku is a consumer electronics and media company that manufactures streaming devices and operates an advertising-supported streaming platform. The company sells hardware (streaming sticks, boxes, smart TVs, soundbars) and monetizes through The Roku Channel, advertising, and content distribution.
Business ModelHardware + Platform/Advertising (Hybrid)
Target AudienceCord-cutters and streaming enthusiasts seeking affordable, user-friendly devices to access streaming services; also content publishers and advertisers
Classification
CategoryConsumer Electronics
Sub-CategoryStreaming Devices
streamingtventertainmenthardwaremediaottconnected-tv
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
roku.comaps.amazon.comapplovin.comssp.cadent.comconversantmedia.comthemediagrid.comfreewheel.tvgoogle.comgroupm.comtelaria.comhcodemedia.comindexexchange.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleModern, Immersive, Brand-centric
VibeEntertaining, Polished, Accessible
UI Score8/100
Detected Logo TextRoku
IAB Taxonomy
IAB CategoryConsumer Electronics
IAB Sub-CategoryStreaming Devices
Confidence95%
streamingtventertainmenthardwaremediaottconnected-tv
Business Insights
Business Model
Hardware + Platform/Advertising (Hybrid) model detected
Trust Level
Low trust with 5/100 score
Audience
Cord-cutters and streaming enthusiasts seeking affordable, user-friendly devices to access streaming services; also content publishers and advertisers
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Consumer Electronics sites
Move from this single report into the broader market cluster.
Browse Streaming Devices sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.