Quick read
How to read williamhill.com quickly
williamhill.com looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 59/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
33/62 fields populated (53%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 2/5files: 2/3traffic: 0/16radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
Why this module matters
Start here before opening deeper tabs
This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.
- Use the SEO card to judge structure quality.
- Use traffic and rank signals to estimate market weight.
- Use business and trust modules before outreach or partnership decisions.
SEO Overview
H1 Tags1
H2 Tags3
Internal Links1
External Links48
Images16
DNS & Infrastructure
DNS ProviderGoogle
Mail (MX)10 mx1.hc1715-26.c3s2.iphmx.com
10 mx2.hc1715-26.c3s2.iphmx.com
NS Records8 records
TXT Records27 records
Traffic Stats
Domain Age30.5 years
Taxonomy
IAB CategorySports
IAB Sub-CategoryGambling
Confidence98%
sports bettingonline gamblingcasinobingopokerbookmakerbetting promotionsfree bets
Technical Files
robots.txtFound
sitemap.xmlMissing
AI Analysis
SummaryWilliam Hill is a major international online gambling and sports betting company offering sports betting, casino games, live casino, bingo, and poker. The site promotes a welcome offer of €30 in free bets for new customers who bet €10.
Business ModelOnline Gambling/Betting Platform
Trust Score59/100
SentimentProfessional
Publisher / Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
Visual / Brand
Dominant Color#001030
Color Palette
StorageR2
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Sports sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Gambling sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse React websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Alternatives
Open williamhill.com alternatives
Review similar domains ranked by category, audience, technology overlap, and match reasons.