Quick read
How to read williamhill.com quickly
williamhill.com looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 59/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
33/62 fields populated (53%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 2/5files: 2/3traffic: 0/16radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
Why this module matters
Use the SEO tab as a quality and discoverability check
These metrics help you decide whether a site is structured clearly enough for search and users. Strong heading, linking, and technical file patterns usually indicate better discoverability.
- Check heading counts to spot thin or messy structure.
- Review robots and sitemap presence before treating a site as search-mature.
- Use taxonomy and AI notes to understand topical fit.
Heading Structure
H1 Tags1
H2 Tags3
Images16
Link Analysis
Internal Links1
External Links48
Link Ratio2% internal
Technical Files Checklist
robots.txt
File found and accessible
sitemap.xml
Sitemap not found
Single H1 Tag
Page has exactly one H1
Meta Description
Meta description present
Taxonomy
SportsGambling98%
sports bettingonline gamblingcasinobingopokerbookmakerbetting promotionsfree bets
AI Classification
Content Analysis
CategorySports
Business ModelOnline Gambling/Betting Platform
Trust Score59/100
SentimentProfessional
AI-Generated Tags
sports bettingonline gamblingcasinobingopokerbookmakerbetting promotionsfree bets
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Sports sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Gambling sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse React websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Alternatives
Open williamhill.com alternatives
Review similar domains ranked by category, audience, technology overlap, and match reasons.