Quick read
How to read www.gov.uk quickly
www.gov.uk looks like government & politics. Traffic signals point to roughly 106.6M monthly visits. Current AI trust scoring is 0/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 9/10radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 9/10
Missing: trafficSources
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#472
Top 1k
Country Rank
#23
United Kingdom
Total Visits
106.55M
Monthly
Avg. Duration
00:03:02
Pages per Visit
2.36
Bounce Rate
55.40%
Domain Information
Domain Age
13.4 years
Rank Tier
Top 1k
Top Regions
1United Kingdom#826
0.85%
2United States#840
0.03%
3Australia#36
0.01%
4France#250
0.01%
5Spain#724
0.01%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | hmrc | 756.10K | $1.33 |
| 2 | companies house | 735.57K | $3.09 |
| 3 | hmrc login | 584.16K | $1.74 |
| 4 | universal credit | 425.34K | $1.77 |
| 5 | mot checker | 258.76K | $0.70 |
Whois
Registrar
.gov.uk Registry
Created At
Sep 24, 2012, 11:00 AM
Updated At
Sep 24, 2025, 11:00 AM
Expires At
Sep 24, 2026, 11:00 AM
Status
server update prohibitedinactiveserver delete prohibitedserver transfer prohibited
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Government & Politics sites
Move from this single report into the broader market cluster.
Browse Government Services sites
Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to www.gov.uk.
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